One of my New Year’s resolutions is to do a better job marketing our products. Five and a half years ago I was much more aggressive about sending out brochures and postcards regularly. Of course, back then we weren’t really making any sales so I had plenty of time on my hands to focus on marketing. Those efforts slowed to a trickle as production demands grew. Last year we sent out a single mailing in January and then nothing else. I think it’s dangerous to get complacent about growing our customer base.
As an experiment, we are going to send out a direct mailing once a month for the entire year and track the resulting interest and sales to determine how much our marketing efforts are worth. To liven up the experience, we’re rolling out 3 promotions during the course of the year that will be announced on postcards and on our site. So get ready, it’s going to be a fun year!